000			02132nam a22002297a 4500
008			240906b |||||||| |||| 00| 0 eng d
020			_a9781292452340
040			_cTBS
041			_aeng
050			_aHF5415.32 _bS68.11 2024
100			_aSolomon, Michael R. _920424 _eauthor
245			_aConsumer behavior _b: buying, having, and being _c/ Michael R. Solomon, Cristel Antonia Russell.
250			_a14th edition ; _bGlobal edition.
260			_aHarlow, England : _bPearson Education _c2024.
300			_a541 pages : _billustrations (color) ; _c28 cm.
505			_aPt. 1. Foundations of consumer behavior — 1. Buying, having, and being: an introduction to consumer behavior — 2. Consumer ethics, the marketplace, and the planet — Pt. 2: making sense of the world — 3. Perceiving and making meaning — 4. Learning, remembering and knowing — 5. Motivation — Pt. 3. Buying and having: choosing and using products — 6. Attitudes and how to change them — 7. Deciding — 8. Buying, using, and disposing — Pt. 4. Being: using products to create and communicate identity — 9. Identity and the self — 10. Personality, lifestyles, and values — 11. Social and cultural identity — Pt. 5. Belonging — 12. How groups define us — 13. Social class and status — 14. Culture.
520			_aConsumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
650		0	_aConsumer behavior _9997
655		0	_aConsumer behavior _vTextbooks _924161
700			_aRussell, Cristel Antonia _924162 _eauthor
942			_2lcc
999			_c4325 _d4325