000			01694cam a2200277 a 4500
001			17289134
005			20240910120427.0
008			120508s2013 ohuab b 001 0 eng d
010			_a2012939204
020			_a9781133627517
035			_a(OCoLC)ocn811574848
040			_ctbs
050	0	0	_aHF1416 _b.C953 2013
100			_aCzinkota, Michael R. _920542 _eauthor
245	1	0	_aInternational marketing _c/ Michael R. Czinkota, Ilkka A. Ronkainen.
250			_a10th edition.
260			_aMason, OH : _bSouth-Western Cengage Learning, _c2013.
300			_axxxiii, 665 pages [27 variously numbered pages] : _billustrations, maps (color) ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505			_apt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing.
520			_aInternational Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
526			_aInternational Business: Unit 3. International Business Development
650		0	_aExport marketing _93292
700			_aRonkainen, Ilkka A. _920541 _eauthor
942			_2lcc
999			_c4326 _d4326