000			04183nam a2200397 i 4500
001			991009366382405159
005			20241007151731.0
006			m o d |
007			cr |||||||||||
008			240909s2025 nju ob 001 0 eng d
020			_a9781394237197
035			_a(CKB)34232170800041
035			_a(MiAaPQ)EBC31622257
035			_a(Au-PeEL)EBL31622257
035			_a(OCoLC)1456987638
035			_a(OCoLC-P)1456987638
035			_a(CaSebORM)9781394237197
035			_a(EXLCZ)9934232170800041
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aQ335 _b.S564 2025
100			_aSingh, Shiv, _eauthor. _924224
245	1	0	_aMarketing with AI for Dummies _c/ Shiv Singh.
250			_aFirst edition.
264		1	_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c[2025]
264		4	_c©2025
300			_a403 pages
490	1		_aFor dummies
500			_aIncludes index.
504			_aIncludes bibliographical references and index.
505	8		_aAquí tienes el texto con el guion largo correcto: — Evaluating and Drafting Contracts — Performing Due Diligence — Managing Intellectual Property — Chapter 3 Launching into the AI Marketing Era — Ready or Not: AI Is Your New Marketing Copilot — Putting Performance Marketers at Risk — Competing with Creative Directors — Watching AI Upend the Corporate World — Taking Foundational Steps Toward AI Marketing — Addressing the Marketing Dichotomy — Assessing Progress with the AI Checklist — Adopting a Strategic Framework for Entering the AI Era — Going for Liftoff — Initiating Atmospheric Ascent — Reaching Escape Velocity — Dominating Deep Space — Part 2 Exploring Fundamental AI Structures and Concepts — Chapter 4 Collecting, Organizing, and Transforming Data — Defining Data in the Context of AI — Considering the Quality of Data — Getting an Appropriate Quantity of Data — Choosing Data Collection Methods for Marketing with AI — Identifying Data Sources and Methods — Minding Data Privacy and Ethics — Putting Your Marketing Data in Its Place — Understanding Data via Manual and Automated Systems — Preparing the Data for Use by AI Algorithms and Models — Perfecting Data by Cleaning — Transforming Data — Splitting Data into Subsets — Trimming Down Data — Handling Imbalanced and Irrelevant Data — Chapter 5 Making Connections: Machine Learning and Neural Networks — Examining the Process of Machine Learning — Understanding Neural Networks — Layers of a Neural Network — Challenges with Neural Networks — Supervised and Unsupervised Learning — Following the Path of Supervised Learning — Embracing the Freedom of Unsupervised Learning — Exploring Reinforcement Learning — Reinforcement Learning in E-mail Marketing — Weighing Explorations Against Exploits — Mastering Sequences and Time Series — Seeing How Neural Networks Excel at Time Series Analysis —
520			_aMarketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
650		0	_aMarketing _xTechnological innovations _91127
650		0	_aArtificial Intelligence _914147
830		0	_a--For dummies.
942			_2lcc
999			_c4343 _d4343