000			03358cam a2200433 i 4500
001			10501108
003			CaAEU
005			20241011114231.0
006			m o d
007			cr cnu|||unuuu
008			240702s2024 sz a ob 001 0 eng d
020			_a9783031540936 _q(electronic bk.)
020			_a303154093X _q(electronic bk.)
020			_z9783031540929
024	7		_a10.1007/978-3-031-54093-6 _2doi
035			_aon1443489075
039			_aexclude
040			_aGW5XE _beng _erda _epn _cGW5XE _dOCLCO _dEBLCP _dOCLCQ _dAEU
050		4	_aHF5415.1255
090			_aInternet Access _bAEU
100			_aDerval, Diana _eauthor. _911420
245	1	0	_aDesigning luxury brands _b: the art and science of creating game-changers _c/ Diana Derval.
250			_aSecond edition.
264		1	_aCham : _bSpringer, _c[2024]
264		4	_c©2024
300			_axxix, 234 pages : _billustrations (chiefly color).
490	1		_aManagement for professionals, _x2192-810X
504			_aIncludes bibliographical references and index.
505			_aAquí tienes el texto sin los números y separado por guiones largos: — Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading — Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration — Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury — Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion — Creating Game-Changers, Sustainable Luxury, and Beauty OCD — Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors — Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success — Creating a Unique Style, Affordable Luxury, and the Magnetic Sense — Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements — Reaching Luxury Shoppers, Travel Retail, and the Sense of Time — Building Iconic Luxury Brands, GenAI, and the Gift of Foresight — Finding the Right Influencers, KOLs, and the Sense of Smell.
520			_aThis book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
588	0		_aOnline resource; title from PDF title page (SpringerLink, viewed July 2, 2024).
650		0	_aBranding (Marketing) _xManagement _911418
650		0	_aLuxury goods industry _xManagement _97391
650		0	_aLuxury goods industry Customer services _xCustomer services.
650		0	_aBrand name products _92371
653			_aFashion & Luxury Collection
830		0	_aManagement for professionals. _x2192-810X.
942			_2lcc
999			_c4345 _d4345