000 02438nam a22003375i 4500
001 99116767138204341
005 20241111174857.0
006 m || d |
007 cr |||||||||||
008 221214s2019 xxk||||fo |||| ||eng
020 _a9781292245430
_q(Electronic book (EPUB format))
020 _a1292245433
_q(Electronic book (EPUB format))
020 _z9781292245423
_q(print)
035 _aoai:ldls.org.uk:020840867
035 _a(Uk)020840867
037 _a9781292245430
_bPearson UK
040 _aUk
_beng
_cUk
_dStEdNL
100 _aSolomon, Michael R.
_eauthor.
_920424
245 1 0 _aConsumer Behaviour
_b: A European Perspective
_c/ Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy.
250 _aSeventh edition.
264 1 _aHarlow :
_bPearson,
_c2019.
300 _a1 online resource (648 pages)
505 0 _aPart A Consumers and the marketplace — Consumer behaviour and consumer society — Shopping, buying and disposing — Part B How consumers see the world and themselves — Perception and meaning — The self — Motivation, lifestyles and value — Part C Consumers as decision-makers — Learning and memory — Attitudes — Decision making — Part D European Consumers and their social groups — Groups and social media — European families — Income and social class — Part E Culture and European Consumers — Culture and consumer behaviour — Cultural change processes — Glossary — Indexes
520 _aGet into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world. Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject. From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.
650 0 _aConsumer behaviour
_912359
700 _aHogg, Margaret K
_eauthor.
_921102
700 _aAskegaard, Sr̜en,
_eauthor.
_924330
700 _aBamossy, Gary
_eauthor.
_96564
856 _uhttps://bookshelf.vitalsource.com/reader/books/9781292245430
_yeBook Link
942 _2lcc
999 _c4410
_d4410