000			02092cam a2200265 i 4500
001			23715828
005			20241218142422.0
008			240601s2024 enk b 001 0 eng
010			_a 2024021104
020			_a9781032207070
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
050	0	0	_aHD9940.A2 _bD28 2024
100			_aDallabona, Alice _eauthor _924415
245	1	0	_aLuxury fashion marketing and branding _b: a strategic approach _c/ Alice Dallabona.
260			_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group _c2024.
300			_aviii, 186 pages : _c24 cm.
490	0		_aMastering fashion management
504			_aIncludes bibliographical references and index.
520			_aLuxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank.
650		0	_aFashion merchandising _98540
650		0	_aBranding (Marketing) _96284
942			_2lcc
999			_c4444 _d4444