000			03324cam a2200361 i 4500
001			8757935
003			CaAEU
005			20250311150104.0
008			170305t20182018ne a 001 0 eng c
020			_a9789063694647 _q(paperback)
035			_aocn974698462
040			_aBTCTA _beng _erda _cBTCTA _dYDX _dBDX _dERASA _dNLHHG _dOCLCQ _dPIT _dYDXIT _dUBY _dOCLCO _dQGK _dUAB _dAEU
042			_apcc
050		4	_aNK1520 _b.B37 2018
100			_aBär, Erik, _d1969- _eauthor.
245	1	0	_aWOW worlds of wonder _b: experience design for curious people _c/ Erik Bär & Stan Boshouwers ; English translations by Mark Hannay.
246	1	8	_aWorlds of wonder
246	3		_aArt of wonder
264		1	_aAmsterdam, the Netherlands : _bBIS Publishers, _c[2018]
264		4	_c©2018
300			_a271 pages : _billustrations (chiefly color) ; _c29 cm
500			_aIncludes index.
505			_aPart one — WHO — Introduces the authors and the major vantage point of the book: psychology. Experience design is defined as the design of immersive spaces so as to direct human experience. This space can be virtual (internet) or mental. Part two — WHY — Explains why XD is growing so fast in different fields of communication. It connects experience design close to purpose of people and organizations. Part three — WHAT — Proposes the main topics of experience design as a task. Part four — HOW — Is a practical toolbox for experience designers and their clients. It contains TIPS & instruments for all major steps in the design. Optional: part five — NOW — What is our collective mission, where is the real fun?
520			_a"Experience Design, the enterprise of creating immersive worlds around people seems to be the biggest star in today's marketing firmament. No other medium is more promising in connecting people to stories, places and ideas. What is the story behind this movement? How did it evolve and what is the best way of navigating in this sector? In this revealing book, two pioneers reconstruct the past 25 years, showing how constructed experience came to be central in our lives. They arrive at an original conclusion: immersive experience design is not just the latest new media extension. It is related to our way of being, of finding our way in life. When used in the right way, it serves as an instrument for massive, multi agent change. 'The Art of Wonder' not only gives a thorough analysis of the psychological foundations of Experience Design and its rise into cultural and commercial realms, it also provides practical tips for how to build engaging worlds for your audiences. Larded with the light hearted history of their own XD-firm, one gets more than a feel for this way of work. From museums to theme parks and from A-brands to governments, Experience Design (XD) is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, stories, and places." _c--From vendor.
650		0	_aDesign _xHuman factors.
650		0	_aDesign _xPsychological aspects _98900
650		0	_aInteractive art _xExhibitions _xDesign.
650		0	_aInstallations (Art) _xExhibitions _xDesign.
650		0	_aAmusement rides _xDesign.
700			_aBoshouwers, Stan, _d1968- _eauthor.
700	1		_aHannay, Mark, _etranslator.
942			_2lcc
999			_c4523 _d4523