000 02662cam a2200289 i 4500
001 23348108
005 20260511122106.0
008 231012s2024 maua 001 0 eng
010 _a 2023046078
020 _a9781647826253
_q(hardcover)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD30.2
_b.G687 2024
100 _aGovindarajan, Vijay
_eauthor.
_912547
245 1 0 _aFusion strategy
_b: how real-time data and AI will power the industrial future
_c/ Vijay Govindarajan, Venkat Venkatraman.
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2024]
300 _avi, 214 pages :
_billustrations ;
_c25 cm
500 _aIncludes index.
505 0 _aPart one — When steel meets silicon — The industrial past is prologue — Digital upstarts vanquished consumer giants — Industrial giants are striking back — Four battlegrounds — Part two — Vectors of value — The battle of brilliant machines — The race for remarkable services results — The showdown of smart systems — The clash of custom solutions — Part three — Conquering the fusion frontier — Fusion principles and practices
520 _a"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--
_cProvided by publisher.
650 0 _aInformation technology
_xManagement
_911628
650 0 _aBig data
_910176
650 0 _aArtificial Intelligence
_914147
700 _aVenkatraman, Venkat,
_eauthor.
_924884
942 _2lcc
999 _c4529
_d4529