000			03266cam a22003378i 4500
001			23672276
005			20250929115704.0
008			240503s2024 enk b 001 0 eng
010			_a 2024019489
020			_a9781009524520 _q(hardback)
020			_a9781009524568 _q(paperback)
040			_aDLC _beng _erda _cDLC _dDLC
041			_aeng
042			_apcc
043			_aaw-----
050	0	0	_aDS62 _b.P388 2024
100			_aPétriat, Philippe, _d1985- _eauthor.
245	1	4	_aThe last caravan _b: camels, traders and markets in the Middle East _c/ Philippe Pétriat, Université de Paris I.
264		1	_aCambridge ; _aNew York : _bCambridge University Press, _c2024.
300			_a306 pages
504			_aIncludes bibliographical references and index.
505	0		_aWhat we mean when we talk about the cultural landscape — Using brands as landmarks for mapping the cultural landscape — Brand capital, perspective, and power — The role of gender — Case Study – Gender – Virgin Atlantic and Bud Light — The importance of authenticity — Brand activism as power dynamic — Case Study – Activism – Kate Spade Change Please — Ownership as power — The transience of power in the cultural landscape — Case Study – Shifting power – Skype, Burberry, and Old Spice — TLDR – the application to industry.
520			_aWhat can travelling camels tell us about the history of the interior of the Middle East? In this innovative book Philippe Pétriat demonstrates how caravans - groups of travellers, often on trade expeditions, journeying together for mutual protection in hostile regions - are essential to understanding the history of the inside territories of the Ottoman Empire with its neighbours. From the first use of camels in transport, through to the decline of the caravan from the 1930s onwards, Pétriat reconstructs the land routes of these travellers through vast steppes and deserts in captivating detail. Moving discussions of the political economy of the Ottoman and post-Ottoman Middle East beyond analysis of the coastal regions and maritime exchanges with Western countries, The Last Caravan instead reveals the pivotal importance of the Ottoman and Arab merchants in the suburbs of the cities and the rural markets and the travelling nomads and the animals that supported them. Provides a comprehensive history of the Middle East that does not focus on cities and coastal regions and instead on travel routes through the deserts — Connects the Ottoman and the post-Ottoman history of the region and emphasizes its connections to neighbouring regions such as African Sahara and Eurasian steppes, both de-exceptionalizing the history of the Middle East, and providing the connected features of its history — Provides a fresh understanding of the nomadic peoples of the Middle-East interior, and their pivotal impact on the economy of the region. _cProvided by publisher.
650		0	_aCaravans _zMiddle East _xHistory.
651		0	_aMiddle East _xCommerce _xHistory.
651		0	_aMiddle East _xEconomic conditions.
651		0	_aMiddle East _xPolitics and government.
651		0	_aMiddle East _xHistory.
942			_2lcc
999			_c4532 _d4532