000			02900nam a2200325 i 4500
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005			20250331094637.0
006			m o d |
007			cr#cnu||||||||
008			240825t20242024enka ob 001 0 eng d
020			_a9781529240184
035			_a(MiAaPQ)EBC31339491
035			_a(Au-PeEL)EBL31339491
035			_a(CKB)34092313900041
035			_a(EXLCZ)9934092313900041
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD31 _b.S283 2024
100			_aSavage, Paul, _d1925-1987, _eauthor.
245	1	0	_aMoomin Management _b: Redefining Generosity _c/ Paul Savage and Janne Tienari.
250			_aFirst edition.
264		1	_aBristol, England : _bBristol University Press, _c2024.
264		4	_c2024
300			_a161 pages
504			_aIncludes bibliographical references and index.
505	0		_aThe Moomin Way — Birth (And Life) of Ideas — The ebb and flow of inspiration — Characters and stories that stand the test of time — Balancing between art and business — Branding: Larger than Life — A brand that is universally local — Protecting the brand while letting it blossom — Branding generously — Partnerships: Crossroads of Passions — An ecosystem built on passion — Sharing the passion in strategic partnerships — Partnering generously — Strategy: What's the Purpose? — Values as bridges from the past to the future — Doing strategy with love, equality, and courage — Sharpening the approach to sustainability — Strategizing generously — Technologies: Into Virtual Worlds — Expanding into the unknown — People, technologies, and magic — Digitalizing generously — People: It Is Alright to Be Broken — Members of the resilient organization unite! — All the brave people and their humour — Managing people generously — Let's Party! — References — Media materials on Moomin — Index.
520			_aMoomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
650		0	_aIndustrial management _920469
700			_aTienari, Janne, _eauthor. _924894
942			_2lcc
999			_c4533 _d4533