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010 _a 2021950725
015 _aGBC277493
_2bnb
016 7 _a020572635
_2Uk
020 _a9781509548927
_q(print)
035 _a(OCoLC)on1282007343
040 _aYDX
_beng
_erda
_cYDX
_dBDX
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_dOCLCF
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041 _aeng
042 _alccopycat
050 0 0 _aHM743.T55
_bK39 2022
100 _aKaye, D. Bondy Valdovinos,
_eauthor.
_4aut
_924912
245 1 0 _aTikTok
_b: creativity and culture in short video
_c/ D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström.
264 1 _aCambridge, UK ;
_aMedford, MA, USA :
_bPolity,
_c2022.
264 4 _c©2022
300 _aix, 251 pages :
_billustrations ;
_c22 cm.
338 _avolume
_bnc
_2rdacarrier
490 1 _aDigital media and society series
504 _aIncludes bibliographical references (pages 213-244) and index.
505 _aIntroduction: Creativity and Culture in Short Video — A Brief History of the Short Video Industry — The TikTok Platform Infrastructure — TikTok Communities — TikTok Activism — The TikTok Economy — TikTok Governance — The Future of TikTok.
520 _aSince its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
650 0 _aTikTok (Electronic resource)
_xSocial aspects.
650 0 _aOnline social networks
_97708
650 0 _aSocial media and society.
_924916
700 _aZeng, Jing
_c(Senior research and teaching associate),
_eauthor.
_4aut
700 _aWikström, Patrik,
_eauthor.
_4aut
_924921
830 0 _aDigital media and society series.
942 _2lcc
999 _c4539
_d4539