| 000 | 02498nam a22003374a 4500 | ||
|---|---|---|---|
| 001 | a3196136 | ||
| 001 | ocm69020846 | ||
| 003 | SIRSI | ||
| 005 | 20250321175157.0 | ||
| 008 | 050805t20062006inua b 001 0 eng | ||
| 010 | _a 2005931851 | ||
| 020 | _a9780131877290 | ||
| 035 | _a(OCoLC)69020846 | ||
| 040 |
_aDLC _cDLC _dBAKER _dUtOrBLW |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 043 | _ad------ | ||
| 050 | 0 | 0 |
_aHD2932 _b.P73 2006 |
| 100 |
_aPrahalad, C. K. _920766 _eauthor |
||
| 245 | 1 | 4 |
_aThe fortune at the bottom of the pyramid _c/ C.K. Prahalad. |
| 260 |
_aUpper Saddle River, N.J. : _bWharton School Pub., _c2006. |
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| 300 |
_axxiii, 273 pages : _billustrations ; _c24 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. | ||
| 650 | 0 |
_aInternational business enterprises _xSocial aspects _zDeveloping countries _924985 |
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| 650 | 0 |
_aNon-governmental organizations _zDeveloping countries _924986 |
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| 650 | 0 |
_aPoor _zDeveloping countries _924987 |
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| 650 | 0 |
_aEconomic assistance _zDeveloping countries _924988 |
|
| 650 | 0 |
_aGlobalization _xEconomic aspects _zDeveloping countries _95019 |
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| 942 | _2lcc | ||
| 999 |
_c4564 _d4564 |
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