000			02006nam a22002177a 4500
008			250321b |||||||| |||| 00| 0 eng d
020			_a9798218030957
040			_ctbs
041			_aeng
050			_aHD9940 _b.A2 G73
100			_aGrant, Shawnie _924991 _eauthor
245			_aFashion beyond borders _b: exploring the global fashion industry _c/ Shawnie Grant.
250			_aFirst edition.
260			_a[Place of publication not identified] : _b[publisher not identified], _c2018.
300			_a xii, 130 pages : _billustrations, portraits (color) ; _c24 cm.
520			_aAnyone who has ever tried to design a fashion brand is aware of how difficult it can be to make their fashion designs materialize. Each year, many fashion designers create fashion portfolios with hopes to produce and sell their fashion brand online or in a brick and mortar store. Finding out how to manufacture a fashion brand can be a grueling process when sourcing clothing and fabric factories abroad. Fashion Beyond Borders: Exploring The Global Fashion Industry course book provides the information and tools that you need to overcome these obstacles and successfully manufacture a fashion brand. This book includes; tips for creating a portfolio, the necessary steps to manufacturer a fashion brand, information on how-to start an eco friendly fashion brand, and ideas to prepare and coordinate a fashion show. You will also find job descriptions for career opportunities within the fashion industry, suggestions to market and advertise a fashion brand, as well as learn the pros and cons of starting an ecommerce or brick and mortar store. Includes fashion illustrations and technical drawings. This book is for students, entrepreneurs, industry professionals, and anyone that's interested in starting a fashion brand with an aim to manufacture in China.
650		0	_aFashion merchandising _98540
650		0	_aClothing trade _xMarketing _924992
650		0	_aClothing trade _xPublic relations _924993
942			_2lcc
999			_c4566 _d4566