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003			CaAEU
005			20250325112926.0
008			110526s2011 pau 000 0 eng
010			_a 2011021594
015			_aGBB177849 _2bnb
016	7		_a015836891 _2Uk
020			_a9780749461812
035			_aocn713183255
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dUKMGB _dSINLB _dDEBBG _dOCLCO _dIG# _dBDX _dVP@ _dAFMK
042			_apcc
050	0	0	_aHD9970.5.C672 _bT86 2011
100			_aTungate, Mark _d1967-
245	1	0	_aBranded beauty _b: how marketing changed the way we look _c/ Mark Tungate.
250			_aFirst edition
260			_aPhiladelphia, PA : _bKogan Page, _cc2011.
300			_aviii, 277 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. [257]-258) and index.
505	0		_aChasing Cleopatra — The glamour professionals — Out come the talons — The beauty queen of Corona — The French beauty factory — Giants in the bathroom — The Stardust factor — The five percent solution — The lure of luxury — How to launch a cream — The quest for eternal youth — Beauty goes global — A face in the crowd — Finding a niche — Beauty from shelf to street — Digital beauty — Under the knife — The new male order — Ethical, organic, and sustainable — The needle artists — The future of beauty.
520			_aBeauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
650		0	_aCosmetics industry. _925017
650		0	_aBranding (Marketing) _96284
650		0	_aAdvertising _xCosmetics.
942			_2lcc
999			_c4574 _d4574