| 000 | 02441nam a22002535i 4500 | ||
|---|---|---|---|
| 001 | 24010696 | ||
| 005 | 20250331130807.0 | ||
| 008 | 250129s2025 nyu 000 0 eng | ||
| 010 | _a 2025931359 | ||
| 020 |
_a9781398618619 _q(paperback) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 100 |
_aPelet, Jean-Eric, _eauthor. _925090 |
||
| 245 | 1 | 0 |
_aConsumer behaviour _b: understanding consumers in a digital landscape _c/ Jean-Eric Pelet. |
| 250 | _aFirst editon | ||
| 264 | 1 |
_aNew York : _bKogan Page, _c2025. |
|
| 300 | _axv, 325 pages, illustrations | ||
| 504 | _aUnderstanding consumer behaviour in the digital age — The new era of consumer needs and motivations — Psychological and social dynamics in consumer behaviour — The science of digital learning and memory — Building brand loyalty in the digital age — The consumer decision making process — Advancing consumer experiences in the digital world — The power of online communities and social influence — Ethical considerations in the consumer landscape — The future of consumer behaviour in the digital era. | ||
| 520 | _aWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. | ||
| 650 | 0 |
_aConsumer behavior _9997 |
|
| 650 | 0 |
_aDigital environment _913028 |
|
| 650 | 0 |
_aBranding (Marketing) _xSocial aspects _98758 |
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| 942 | _2lcc | ||
| 999 |
_c4613 _d4613 |
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