000 02318cam a2200289 i 4500
001 17600194
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008 240603s2025 njua b 001 0 eng
010 _a 2024023869
020 _a9781394251599
024 8 _a40032604231
035 _a(DLC) 2024023869
035 _a17600194
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dIG#
_dYDX
_dCtY
041 _aeng
042 _apcc
050 0 0 _aHD30.28
_b.G722 2025
100 _aGrant, Robert M.
_d1948-
_eauthor
_920619
245 1 0 _aContemporary strategy analysis
_c/ Robert M. Grant.
250 _aTwelfth edition.
260 _aHoboken, NJ :
_bJohn Wiley & Sons, Inc.,
_c2025.
300 _axi, 459, G-7, I-20 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
520 _aA market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.
650 0 _aStrategic planning
_93573
942 _2lcc
999 _c4632
_d4632