| 000 | 02309nam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | on1465268127 | ||
| 003 | OCoLC | ||
| 005 | 20250408085830.0 | ||
| 008 | 240906t20252025enka b 001 0 eng | ||
| 010 | _a2024040453 | ||
| 020 | _a9781398618343 | ||
| 035 | _a(OCoLC)1465268127 | ||
| 040 |
_aDLC _beng _erda _cDLC _dIG# _dOCLCO _dYDX _dUOH |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.J48 2025 |
| 100 |
_aJia, Rose _eauthor _925145 |
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| 245 | 1 | 0 |
_aGrowth marketing strategy _b: drive profits and sustained business growth _c/ Rose Jia. |
| 260 |
_aLondon ; _aNew York, NY : _bKogan Page, _c2025. |
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| 300 |
_axv, 257 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aIn an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable business growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers.Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces. | ||
| 650 | 0 |
_aMarketing _91020 |
|
| 942 | _2lcc | ||
| 999 |
_c4636 _d4636 |
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