000			01607nam a22002057a 4500
008			250514b |||||||| |||| 00| 0 eng d
020			_a9789063696115
040			_ctbs
041			_aeng
050			_aHM1196 _bS76 2021
100			_aStones, Adam _925239 _eauthor
245			_aInfluence _b: powerful communications, positive change _c/ Stones, Adam.
260			_aAmsterdam, _bBIS Publishers, _c2021.
300			_a224 pages : _billustrations (color) ; _c23 cm.
520			_aWhen you want to change the world, how do you get the world on board? Influence is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. The book uniquely guides you through the Five Traits of Influence, step by step. You will activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behaviour change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking. Inside, you will find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you can plot your progress. Additional resources can also be freely downloaded from the book's website. Whether you are flying solo or want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.
650		0	_aSocial influence _99234
650		0	_aPersuasion (Psychology) _94289
650		0	_aCommunication _91216
942			_2lcc
999			_c4664 _d4664