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| 001 | 991107477774106196 | ||
| 005 | 20250516115011.0 | ||
| 008 | 240627s2025 maua b 001 0 eng | ||
| 010 | _a 2024017259 | ||
| 020 | _a9780262049436 | ||
| 035 | _a(OCoLC)1433129758 | ||
| 035 | _a(OCoLC)on1433129758 | ||
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_aDLC _beng _erda _cDLC _dOCLCO _dIG# _dYDX |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aNK1520 _b.B49 2025 |
| 100 |
_aBethune, Kevin G. _eauthor _925262 |
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| 245 | 1 | 0 |
_aNonlinear _b: navigating design with curiosity and conviction _c/ Kevin G. Bethune ; forword by John Maeda. |
| 260 |
_aCambridge, MA : _bThe MIT Press, _c2025. |
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| 300 |
_axiii, 226 pages : _billustrations ; _c21 cm. |
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| 490 |
_aSimplicity _3: design, technology, business, life |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aIn Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning. Nonlinear begins by taking the reader through Bethune’s professional zigs and zags. The author explains that while his interdisciplinary leaps were rare at the time he took them, these varied experiences unlocked perspectives about design and innovation that uniquely prepared him for our present moment and for the future. He then showcases the role of quantitative information to strategically frame and set boundary conditions for our creative exploration, and he highlights the role of qualitative insights to provide the substance necessary to begin crafting solutions that address unmet needs. The book also identifies accelerants (or flywheels) that will help readers as they reflect on their journey through the forest of ambiguity, with a specific emphasis on diversity, a key theme for Bethune, a Black man who has navigated new horizons. Readers will enjoy having the chance to customize the author’s perspectives and make them their own at both an individual and a team level. | ||
| 650 | 0 |
_aDesign _xSocial aspects _925263 |
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| 700 |
_aMaeda, John _ewriter of foreword _94126 |
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| 942 | _2lcc | ||
| 999 |
_c4676 _d4676 |
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