000			01819nam a22002653i 4500
001			10638925
003			CaAEU
006			m o d
007			cr cn|||||||||
008			250425s2025 xx o ||||0 eng d
020			_a9781398619388
035			_aon1517395519
037			_a4194417 _bEBSCO
040			_aCaONFJC _beng _cCaONFJC _erda _dAEU
041			_aeng
100			_aFaus, Ashley _925277 _eauthor
245	1	0	_aHuman-centered marketing _b: how to connect with audiences in the age of AI _c/ Ashley Faus.
250			_aFirst edition.
260			_aLondon : _bKogan Page, Limited, _c2025.
300			_a240 pages : _billustrations, charts (black and white) ; _c23 cm.
520			_aWith the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future. Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, HubSpot, and Edelman to demonstrate that this shift from the standard playbook actually works.
650		0	_aMarketing _91020
650		0	_aArtificial Intelligence _914147
942			_2lcc
999			_c4686 _d4686