000			03991nam a22003253i 4500
001			10623786
003			CaAEU
006			m o d
007			cr||n|||||||||
008			241008s2025 cau ob 001 0 eng d
020			_a9781503638853
035			_aon1496393279
037			_a31897360 _bProquest Ebook Central
039			_aexclude
040			_aCaONFJC _beng _erda _cCaONFJC _dAEU
041			_aEnglish
050	0	4	_aHF5415.153
090			_aInternet Access _bAVC
100			_aJackson, Stuart E., _eauthor. _925465
245	1	0	_aPredictable winners _b: a handbook for developing, forecasting, and launching new products and services _c/ Stuart E. Jackson and Ilya Trakhtenberg.
264		1	_aStanford, California : _bStanford Business Books, an imprint of Stanford University Press, _c2025.
300			_axiv, 303 pages _b: illustrations
505			_aUse a systematic approach to beat the odds — Manage risks by evaluating multiple indicators of success — Avoid the seven behaviours that reduce the odds for many innovators — Look for what's broken, who's not being served, and how to leverage your strengths — Take advantage of direct market feedback and rapid prototypes — Embrace continuous upgrades and lean development for digital-led businesses — Move up the detect–analyse–act pyramid to enrich products using digital — Use a start-up mindset for breakthrough innovation in large companies — Build a business case to avoid the product graveyard — Size the prize and identify the customers you will win — Gather customer insights, not "voice of customer" — Never take market research at face value — Assume your competitors are at least as smart as you are — Price to unlock the full value of your innovation — Build a high-confidence revenue forecast — Create a bulletproof business case — Identify and lower the biggest barriers to adoption — Plan enough but not too much — Take the shortest path to value, not to market — Prime the organisation for a successful launch — Turn a single success into an enduring franchise — Make use of acquisitions and partnerships to accelerate innovation value — Embrace proven pathways for long lead-time innovation — Use incremental developments to complement — Turn gaps into strengths for start-ups and entrepreneurs.
520			_a"Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commercial launch and beyond. Predictable Winners is a handbook of best practices for improving the odds of success at every step. Product leaders, innovation teams, and senior executives will find practical insights to improve R&D effectiveness and ROI--while delighting customers with a pipeline of compelling new products and services. Crucially, disciplined innovation practices lead to success rates well above industry benchmarks. The authors' comprehensive, systematic approach is covered step-by-step in 25 chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing"-- Provided by publisher.
650		0	_aNew products _xManagement _910546
650		0	_aCustomer services _xManagement. _97620
650		0	_aTechnological innovations _xManagement. _92562
700			_aTrakhtenberg, Ilya, _eauthor. _925468
942			_2lcc
999			_c4748 _d4748