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005			20251006120326.0
006			m o d
007			cr |n|||||||||
008			210119r20212021enk ob 001 0 eng d
020			_a9781350332218
024	7		_a10.5040/9781350179639 _2doi
035			_a(CKB)5670000000397993
035			_a(MiAaPQ)EBC7129769
035			_a(OCoLC)1238134327
035			_a(CaBNVSL)9781350179639
035			_a(CaBNVSL)BP9781350179639BC
035			_a(Perlego)3772503
035			_a(EXLCZ)995670000000397993
040			_aYDX _beng _erda _cCaBNVSL _dCaBNVSL
041			_aEnglish
043			_ae-uk---
050		4	_aTT505.B87 _bW47 2021eb
100			_aWeston, Siân _eauthor _925469
245	1	0	_aChanging face of Burberry _b: Britishness, heritage, labour and consumption _c/ Siân Weston.
250			_aFirst edition.
264			_aLondon [England] : _bBloomsbury Publishing, _c2021.
300			_a256 pages : _billustrations , portraits (black and white) ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aA one hundred-and-fifty year metamorphosis — A new rose and a move East — Surviving through British-ness — 'Good' and 'bad' consumers: the lost fight, and the fight back — The Đ13,00 handbag — Heritage, craft, and the global marketplace.
520			_aGlobal fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.
610		0	_aBurberry (Firm : London, England) _922915
650		0	_aFashion designers _zGreat Britain _926008
650		0	_aFashion _zGreat Britain _xHistory _923800
942			_2lcc
999			_c4749 _d4749