| 000 | 02604nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | 991107278048006196 | ||
| 005 | 20251124123745.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 230426s2023 enk o 001 0 eng | ||
| 020 | _a9781350299436 | ||
| 024 | 7 |
_a10.5040/9781350299450 _2doi |
|
| 035 | _a(CKB)5860000000311105 | ||
| 035 | _a(NjHacI)995860000000311105 | ||
| 035 | _a(OCoLC)1377668246 | ||
| 035 | _a(UkLoBP)BP9781350299450BC | ||
| 035 | _a(MiAaPQ)EBC30789663 | ||
| 035 | _a(Au-PeEL)EBL30789663 | ||
| 035 | _a(Perlego)4173625 | ||
| 035 | _a(EXLCZ)995860000000311105 | ||
| 040 |
_aUkLoBP _beng _erda _cUkLoBP |
||
| 041 | _aEnglish | ||
| 050 | 4 |
_aTP983 _b.K373 2023 |
|
| 100 |
_aKarchin, Lindsay, _925470 |
||
| 245 | 0 | 0 |
_aCosmetics Marketing _b: Strategy and Innovation in the Beauty Industry _c/ Lindsay Karchin and Delphine Horvath. |
| 250 | _aFirst edtion | ||
| 264 | 1 |
_aLondon : _bBloomsbury Visual Arts, _c2023. |
|
| 264 | 2 |
_aLondon : _bBloomsbury Publishing (UK), _c2023. |
|
| 300 |
_aviii, 195 pages : _billustrations |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aA Brief History of Makeup — Understanding the Cosmetics Market — Strategies in Cosmetics Marketing — Innovation and Evolution — Planning a Beauty Career — Makeup Theory and Approaches. | |
| 520 | _aDiscover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty. | ||
| 650 | 0 |
_aCosmetics _xMarketing. |
|
| 650 | 0 |
_aFashion & beauty industries _925472 |
|
| 700 |
_aHorvath, Delphine, _eauthor. _925473 |
||
| 942 | _2lcc | ||
| 999 |
_c4750 _d4750 |
||