000			04322nam a2200457Ia 4500
001			991107066981006196
005			20250828092013.0
006			m o d
007			cr#cn|||||||||
008			210211s2021 enka o 001 0 eng d
020			_a9781350092860
020			_a9781350092877
020			_a9781350092891
020			_a9781350092884
024	7		_a10.5040/9781350092891 _2doi
035			_a(CKB)4100000011726050
035			_a(OCoLC)1238133711
035			_a(CaBNVSL)9781350092891
035			_a(MiAaPQ)EBC6458983
035			_a(OCoLC)1302699439
035			_a(CaBNVSL)BP9781350092891BC
035			_a(Perlego)2106882
035			_a(EXLCZ)994100000011726050
040			_aUkLoBP _beng _erda _cUkLoBP _dUkLoBP
041			_aEnglish
050		4	_aHF5415.165 _b.S33 2021
100			_aSchaefer, Kate, _eauthor. _925474
245	1	0	_aSwipe, scan, shop _b: interactive visual merchandising _c/ by Kate Schaefer.
250			_aFirst edition.
264		1	_aLondon. England : _bBloomsbury Publishing, _c2021.
300			_a194 pages : _bcolor illustrations
504			_aIncludes bibliographical references (pages 182-186) and index.
505	0		_aWhat is Visual Merchandising? — Overview of VM — What it includes — Why it is used (Commerciality) — How visual merchandising has progressed — The History and Evolution of Visual Merchandising — History of visual merchandising — Evolution of visual merchandising and display — Incorporating digital technologies — Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor — Company Spotlight: Sephora — Visual Merchandising and Omnichannel Retail — Enhancing the online shopping experience — Social Media and visual merchandising — Using mobile devices (Introduce beacon technologies, interactive displays) — Mass Customization — Company Spotlight: Ted Baker and Google — Store Planning and Design — What is store planning? — Square Footage vs. Selling Space — Materials — Furniture — Software programs/CAD programs — Tradeshows (i.e. GlobalShop) — Company Spotlight: Visual Retailing (MockShop) or Retail Smart — Store Interiors — Experiential retail — Sensory merchandising — Sustainability in visual merchandising — Heat Mapping (Data Analytics) — Dwell Time (Data Analytics) — Company Spotlight: Amazon (AmazonGo) — Mannequins and Forms — Communicating through mannequins and forms — The future of mannequins and forms — Company Spotlight: Iconome — Exterior and Window Displays — Interactive Displays: Who, What, Why — Infrared Sensors — Facial Recognition — Virtual Reality — Augmented Reality — Mobile Commerce — Social Media/Mass Customization — Conclusion — What Might We Expect as the Future of VM?
520			_a"Successful fashion merchandising, branding, and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies, and facial recognition, among other techniques. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience"-- _cProvided by publisher.
650		0	_a Merchandising _9986
650		0	_aShopping _xTechnological innovations.
650		0	_aDisplay of merchandise. _925475
650		0	_aFashion, Fashion Business and Management _925476
700			_aMarcketti, Sara B, _eauthor. _925477
942			_2lcc
999			_c4751 _d4751