000 02413cam a2200289 i 4500
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020 _a9781836084570
_qpaperback
035 _a(OCoLC)1446794184
035 _a(OCoLC)on1446794184
040 _aYDX
_beng
_erda
_cYDX
_dOCLCO
_dBDX
_dYDX
041 _aEnglish
050 4 _aHD53
_b.T76 2025
100 _aTrompenaars, Alfons,
_eauthor.
_925487
245 1 0 _aNew approaches to creating a culture of innovation
_c/ by Fons Trompenaars and Peter Woolliams.
250 _aFirst edition.
264 1 _aUnited Kingdom :
_bEmerald Publishing,
_c2025.
300 _aix, 93 pages ;
_c23 cm.
490 0 _aThe new business culture series
504 _aIncludes bibliographical references and index.
520 _aIn an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations of all sizes to continually innovate has become paramount. Faced with this reality, CEOs increasingly perceive innovation as the key to fostering organic growth and enhancing brand equity. Rather than confining innovation to product or process development, business leaders are pivoting towards innovative business model differentiation as a cornerstone of success. New Approaches to Creating a Culture of Innovation offers fascinating insights into how companies can embrace innovation and make it work for them at both a personal and company level. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies that can be implemented at scale. This original work will appeal to specialists in all areas of management and leadership, HR professionals giving support to the development of individuals and teams, leaders involved in changing their corporate culture, employees wanting to exert their creativity, and business studies students at both undergraduate and MBA levels. Purchase of this book includes exclusive access to app-based content, enabling readers to explore the application of specific concepts in further detail.
650 0 _aCreative ability in business
_94129
650 0 _aBusiness enterprises
_xTechnological innovations
_93387
700 _aWoolliams, Peter,
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PCjxJqwKvFfRG8fk7xwyG9C
_925488
942 _2lcc
999 _c4757
_d4757