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008 190125s2019 maua sb 001 0 eng d
010 _a 2018061523
020 _a9781633696877
040 _aMH/DLC
_beng
_cMH
_dDLC
_dWaSeSS
041 _aeng
042 _apcc
050 0 0 _aHD58.87
_b.H375 2019
245 0 0 _aHBR's 10 must reads on business model innovation
246 _aHarvard Business Review's ten must reads on business model innovation
246 _aOn business model innovation
246 _aBusiness model innovation
260 _aBoston, MA :
_bHarvard Business Review Press,
_c2019.
300 _a163 pages :
_billustrations ;
_c21 cm.
490 _aHBR's 10 must reads series
504 _aIncludes bibliographical references and index.
505 0 _aWhy business models matter / by Joan Magretta — Reinventing your business model / by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann — When your business model is in trouble: an interview with Rita Gunther McGrath / by Sarah Cliffe — Paths to business model innovation / by Karan Girotra and Serguei Netessine — The transformative business model / by Stelios Kavadias, Kostas Ladas, and Christoph Loch — Competing against free / by David J. Bryce, Jeffrey H. Dyer and Nile W. Hatch — Why the lean start-up changes everything / by Steve Blank — Finding the platform in your product / by Andrei Hagiu and Elizabeth J. Altman — Pipelines, platforms, and the new rules of strategy / by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary — When one business model isn't enough / by Ramon Casadesus-Masanell and Jorge Tarziján — Reaching the rich world's poorest consumers / by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot.
506 _aLicense restrictions may limit access.
520 _aYour company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors. This book will inspire you to: Build a new business in an established organization Give your traditional offerings a shot in the arm Understand how a business model differs from a strategy Establish digital business models around traditional products Adopt the practices of lean start-ups Reimagine your core business as a platform Counter threats by revolutionizing your business model.
650 0 _aReengineering (Management)
_97943
650 0 _aOrganizational change
_92599
650 0 _aCreative ability in business
_94129
650 0 _aOrganizational effectiveness
_92451
650 0 _aBusiness planning
_91415
650 0 _aStrategic planning
_93573
942 _2lcc
999 _c4762
_d4762