000			02085nam a2200313 i 4500
001			ssj0003109294
003			WaSeSS
005			20250619090708.0
006			m d
007			cr n
008			200413t20202020mau s 001 0 eng|d
020			_a9781633698802
040			_aMiAaPQ _beng _epn _cMiAaPQ _dMiAaPQ _dWaSeSS
041			_aeng
050		4	_aBF449 _b.H37 2020
245	0	0	_aHBR's 10 must reads on design thinking
246			_aHarvard Business Review's 10 must reads on design thinking
246			_aOn design thinking
246			_aDesign thinking
260			_aBoston, MA : _bHarvard Business Review Press, _c2020.
300			_a167 pages : _billustrations, portraits (black and white) ; _c21 cm.
490			_aHBR's 10 must reads series
500			_aIncludes index.
505			_aIntro — Title Page — Copyright — Contents — Design Thinking — Why Design Thinking Works — The Right Way to Lead Design Thinking — Design for Action — The Innovation Catalysts — Know Your Customers' "Jobs to Be Done" — Engineering Reverse Innovations — Strategies for Learning from Failure — How Indra Nooyi Turned Design Thinking into Strategy — Reclaim Your Creative Confidence — About the Contributors – Index.
520			_aIf you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers' "jobs to be done" and build products people love — Fail small, learn quickly, and win big — Provide the support design-thinking teams need to flourish — Foster a culture of experimentation — Sharpen your own skills as a design thinker — Counteract the biases that perpetuate the status quo and thwart innovation — Adopt best practices from design-driven powerhouses.
650		0	_aProject management _91664
650		0	_aProblem solving _98435
942			_2lcc
999			_c4774 _d4774