000			02932aam a22003011i 4500
001			99116518343804341
005			20251028093136.0
006			m || d |
007			cr |||||||||||
008			201207s2020 xxk|||||o |||| ||eng
015			_aGBC338271 _2bnb
020			_a9781352011104
035			_aoai:ldls.org.uk:020037446
035			_a(Uk)020037446
037			_a9781352011111 _bSpringer Nature
040			_aUk _beng _cUk _dStEdNL
041			_aEnglish
042			_aukblsr
100			_aClark, James _c(Lecturer in Buying and Merchandising), _eauthor.
245	1	0	_aFashion merchandising _b: principles and practice _c/ James Clark.
250			_aSecond edition.
264		1	_aLondon : _bRed Globe Press, _c2020.
300			_a274 pages
505	0		_aPART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE — Fashion Retailing — Fashion, Business and Product — The Activities of Buying and Merchandising — Organizing the Buying and Merchandising Function PART II: FASHION MERCHANDISING — Fashion Merchandising: The Prentice Day Case Study — Fashion Merchandising: Research and Analysis — Fashion Merchandising: Budgeting — Fashion Merchandising: Open to Buy — Fashion Merchandising: Range Planning — Fashion Merchandising: Sizing, Deliveries and Allocation PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT — Merchandising: A Global Perspective — e-Commerce and Buying and Merchandising — The Merchandiser and the Supply Chain — Sustainability and Product Management.
520			_aNow in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
650		0	_aFashion merchandising _98540
942			_2lcc
999			_c4820 _d4820