000			02710nam a2200361 i 4500
001			10105090
003			CaAEU
005			20250707140111.0
006			m o d
007			cr cn||||m|||a
008			220105s2022 enk o 001 0 eng d
020			_a9781350286061
024	7		_a10.5040/9781350283343 _2doi
035			_aon1295018118
039			_aexclude
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL _dAEU
041			_aEnglish
043			_aa-cc---
050		4	_aHF5415.1255 _b.S56 2022eb
100			_aSikarskie, Amanda Grace _d1982- _eauthor. _913785
245	1	0	_aMale idols and branding in Chinese luxury _b: fashion, cosmetics, and popular culture _c/ Amanda Sikarskie.
250			_aFirst edition.
264		1	_aLondon [England] : _bBloomsbury Visual Arts, _c2022.
300			_a272 pages
500			_aIncludes index.
505	0		_aPreface: "Are you that unicorn?" — Introductions: Peacocks: A Primer on Idols and Marketing in China — Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy — Aloof White Peony of Luoyang: Subverting Celebrity Styling — Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market — A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors — Conclusions: Fashionable Avatars and Virtual Reality Idols: The Aura of the Digital and the Aura of the Original — Glossary — Index.
520			_a"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."-- _cProvided by publisher.
650		0	_aBranding (Marketing) _zChina.
650		0	_aCelebrities _zChina.
650		0	_aMen _zChina.
650		0	_aFame _xPsychological aspects.
942			_2lcc
999			_c4829 _d4829