000			03519nam a22003853i 4500
001			991107213093406196
005			20251006122421.0
006			m o d |
007			cr cnu||||||||
008			220322s2021 xx o ||||0 eng d
020			_a9783110543834
024	7		_a10.1515/9783110543827 _2doi
035			_a(CKB)5400000000010074
035			_a(MiAaPQ)EBC5158027
035			_a(Au-PeEL)EBL5158027
035			_a(DE-B1597)481013
035			_a(DE-B1597)9783110543827
035			_a(EXLCZ)995400000000010074
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
041			_aEnglish
044			_agw _cDE
050	0	0	_aHF5429 _b.B4465 2021
100			_aBerger-Grabner, Doris _925689
245	1	0	_aStrategic Retail Management and Brand Management _b: Trends, Tactics, and Examples _c/ Doris Berger-Grabner
264		1	_aBerlin ; Munich ; Boston, MA : _bWalter de Gruyter GmbH, _c2021.
300			_a456 pages : _billustrations, tables (some color) ; _c24 cm.
490			_aDe Gruyter Studium
505			_aPart One: Strategic Retail Management — An overview of strategic retail management — Strategic retail management — Marketing mix in retailing — E-commerce, E-tailing, and digitalization — Part Two: Brand Management — An overview of Brand Management — Strategic brand management — Branding decisions — Brand communication — Branding and digitalization.
520			_aIn this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape. The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
588			_aDescription based on publisher supplied metadata and other sources.
650		0	_aBranding (Marketing) _96284
650		0	_a Retail Management _99152
650		0	_aConsumer behaviour _910286
942			_2lcc
999			_c4832 _d4832