000 05973nam a22003378i 4500
001 14205006
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006 m d
007 cr n
008 241016s2025 nyu ob 000 0 eng d
020 _a9781350465879
020 _a9781350465886
035 _a(WaSeSS)ssib060164436
040 _aDLC
_beng
_cDLC
_dWaSeSS
041 _aEnglish
042 _apcc
050 0 0 _aHD9940.A2
_bR4398 2025
100 _aReddy-Best, Kelly L.
_925720
245 1 0 _aQueer and trans fashion brands
_b: resistance, revolution and commodity activism in the 21st century
_c/ Kelly L. Reddy-Best.
264 1 _aLondon, UK :
_bBloomsbury Visual Arts, an imprint of Bloomsbury Publishing Plc,
_c2025.
300 _a224 pages
504 _aIncludes bibliographical references.
505 _aSaint Harridan and Tomboy Tailors — The Current Project: Questions, Perspectives, and Why it Matters — Part 1 Situating the Context — Identities, Style-Fashion-Dress, and Dressed Bodies — Queer and Trans Identities and Intersectional Subject Positions — Styling-Fashioning-Dressing, Identity (K)nots, and Situated Bodily Practices — Ambiguity, Ambivalence, and the Dressed Body in the Fashion System — Fashioning Queer and Trans Identities in a Western Context: A Selection of Nuances Spanning the 19th Century to the Present — Political Landscapes and So-Called Heteronormative Ideals — The Revolution of the Queer and Trans Landscape in the United States: A Brief Overview — The Dominant, So-Called Heteronormative Western Fashion System: A Selective History — Gay Window Advertising and Capitalist Entanglements — Gay Window Advertising: Vodka, Cars, and Fashion — Entanglements in Commodity Activism, Corporate Pride, and Neoliberal Capitalism — Marketplace Influences: Politics and Technology — Same-Sex Marriage, Consumerism, and Creating Space for Authentic Negotiations — Social Media and Crowd Funding as Entry Points into the System — Part 2 The Brands — Queer and Trans Fashion Brand Entrepreneurial Beginnings: Before and After the 2010s Surge — Overtly Serving Their Queer and Trans Communities in the 21st Century — Case Study 1: All is Fair in Love and Wear and gc2b — Case Study 2: FLAVNT Streetwear and Queer Supply — Case Study 3: Bluestocking Boutique, FtM Essentials, and TransGuy Supply — Case Study 4: Beefcake Swimwear and Outplay Swimwear — Case Study 5: Play Out Apparel and TomboyX — Case Study 6: Dapper Boi, Strapping Sacramento, Kirrin Finch, and NiK Kacy Footwear — Case Study 7: Kipper Clothiers and THÙY Custom Clothier — Case Study 8: Rebirth Garments and Audio Helkuik — Case Study 9: Show and Tell Concept Shop, Stuzo, and WE ARE MORTALS — Case Study 10: Greyscale Goods — Part 3 Positioning Consumer Products — Vehicles for Queer and Trans Sensibilities — The Custom Suit Experience as an Identity Journey — The Button-Up Shirt: Masculine for Folks Assigned Female at Birth — Jeans: Mixing and Matching Gender Details — Unbifurcated Queerness — Femme and Masc Shoes in Every Size — Unisex Swimwear Styles / Supporting or Compressing the Chest — Boxer Briefs and Underwear for the Femmes, Too! — Trans-Supportive Gear: Functional, Fleshy Body-Shifting Fashions — Genderfuck Styles: Fucking with Gendered Fashion or a Big Fuck You to Gender Styles — Subtle and In-Your-Face Pride — Queer Styling Services — Queer Makers and Queering Product Copy — Are My Socks Then Queer Fashion Socks? And Who Decides? — Part 4 Production, Pricing, and Media Considerations — An Ethical Balancing Act: Production and Pricing — Producing Here or There? — Pricing Tensions: Social Good in Capitalism — Queer and Trans Media: For Us and Them, Too — Representation Matters and Doesn't — When Representation Works and Doesn't at the Same Time — DapperQ, Qwear, and Contemporary Queer Fashion Shows Emerged on the Scene — Qwear — DapperQ — Fashion Events as Queer and Trans Community Making — Conclusion — There Will Always Be Haters . . . and Lovers! — Closing Thoughts and Opening Questions — Queer and Trans Fashion Brands' Collective Contributions to the Fashion System: Fashion Disrupters or Fashion Disrupting — Entangling and Disentangling the Ever-Fluid Queer and Trans Fashion Brands: Meanings and Moments — Where Do We Go from Here or There?
506 _aAccess may be restricted to institutions with a site license.
520 _aDiscover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century. Illuminating their journeys of self-expression, identity formation, and resistance within the fashion industry, Queer and Trans Fashion Brands highlights the resilience, creativity, and cultural contributions of the interviewees, showing how they serve as agents of change, actively challenging heteronormative norms. Kelly L. Reddy-Best draws upon an intersectional feminist framework, to offer a nuanced examination of the production, distribution, regulation, and consumption of the products and media associated with these brands and their collective impact on the fashion industry. Featured brands: All is Fair in Love and Wear; Audio Helkuik; Beefcake Swimwear; Bluestocking Boutique; Dapper Boi; FLAVNT Streetwear; FtM Essentials; gc2b; Greyscale Goods; Kipper Clothiers; Kirrin Finch; Let's Be Brief; NiK Kacy Footwear; Outplay Swimwear; Play Out Apparel; Queer Supply; Rebirth Garments; Show and Tell Concept Shop; Strapping Sacramento; Stuzo; THÚY Custom Clothier; TomboyX; TransGuy Supply; WE ARE MORTALS
_cProvided by publisher.
650 0 _aClothing trade
_xSocial aspects
_911147
650 0 _aSexual minorities
_xClothing.
650 0 _aFashion
_xSocial aspects.
_99170
710 2 _aBloomsbury Collections: All Titles
942 _2lcc
999 _c4841
_d4841