000			03108nam a2200361 i 4500
001			10505169
003			CaAEU
005			20250709142827.0
006			m o d
007			cr cnu||||||||
008			240807s2025 enk ob 001 0 eng d
020			_a9781032206882
035			_aon1452466890
039			_aexclude
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ _dAEU
041			_aEnglish
050		4	_aHD9940.A2 _b.D355 2025
100			_aDallabona, Alice _eauthor. _924415
245	1	0	_aLuxury Fashion Marketing and Branding _b: A Strategic Approach _c/ Alice Dallabona.
250			_aFirst edition.
264		1	_aAbingdon, England : _bRoutledge, _c[2025]
264		4	_c©2025
300			_aviii, 186 pages
490	1		_aMastering Fashion Management Series
504			_aIncludes bibliographical references and index.
505			_aPart I: Luxury Fashion Branding — What is Luxury — — What is a Luxury Fashion Brand — — Strategic Challenges for Luxury Fashion Brands — Part II: Luxury Fashion Retail and Consumer Behaviour — Luxury Fashion Consumer Behaviour — — Luxury Fashion Retail — Part III: Luxury Fashion Marketing and Communication — Brand Identity for Luxury Fashion Marketing Communications — — Luxury Fashion Promotion and Advertising — — Digital and Social Media Marketing for Luxury Fashion — Part IV: The Future of Luxury Fashion Branding and Marketing — Luxury Fashion Marketing and Emerging Technologies — — Diversity, Inclusivity and Cultural Sensitivity — — Sustainability and Ethical Issues in Luxury Fashion.
520			_aLuxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
588			_aDescription based on print version record.
650		0	_aBranding (Marketing) _96284
650		0	_aFashion merchandising _98540
830		0	_aMastering fashion management.
942			_2lcc
999			_c4847 _d4847