000			03165cam a2200301 a 4500
001			10471982
003			CaAEU
006			m o d
007			cr cn|||||||||
008			231017r20232023enk o 001 0 eng
020			_a9781350291102
024	7		_a10.5040/9781350291096 _2doi
035			_aon1405904094
039			_aexclude
040			_aUkLoBP _beng _erda _cUkLoBP _dAEU
041			_aEnglish
245	0	0	_aLuxury Fashion and Media Communication _b: Between the Material and Immaterial _c/ edited by Paula von Wachenfeldt and Magdalena Petersson McIntyre.
250			_aFirst edition
264		1	_aLondon : _bBloomsbury Visual Arts, _c2023.
300			_a222 pages
505			_aContemporary Luxury and the Communication of Jewellery — Sensing Luxury: The Meaning and Embodiment of Objects in Film Commercials — Selling Luxury: Guided Sensory Communication in the Perfume Store — Chanel's Ascent to the Pinnacle of Luxury: A Triadic Model of Evolution for Luxury Brands — Sketching Agencies, Intellectual Property Rights, and the Mediations of Luxury — Strategical Capabilities of Luxury Fashion: The Case of Loewe — From Tween to Teenagers: The Meaning and Consumption of Luxury Amongst Children — Motivations, Expression, and Media: Symbolic Consumption of Luxury Brands in China — Luxury Fashion Brands and Ethicality: The Importance of Expressing One's True Self.
520			_aUsing image and film advertisements, interviews, social media and public and private archives, <i>Luxury Fashion and Media Communication</i> offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, <i>Luxury Fashion and Media Communication</i> reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
650		0	_aDigital media _99437
650		0	_aFashion merchandising _98540
700			_aPetersson McIntyre, Magdalena, _eeditor. _925734
700			_avon Wachenfeldt, Paula, _eeditor. _925735
942			_2lcc
999			_c4848 _d4848