000			01869nam a2200313 i 4500
001			6668389
003			CaAEU
005			20250714143108.0
008			140624t20152015enka b 001 0 eng d
020			_a1292060166 (pbk.)
020			_a9781292060163 (pbk.)
035			_aocn882605741
040			_aCDX _beng _erda _cCDX _dUV0 _dOCLCO _dUAB
041			_aEnglish
050		4	_aHF5415.2 _b.M28842 2015
100			_aMalhotra, Naresh _eauthor. _92313
245	1	0	_aEssentials of marketing research _b: a hands-on orientation _c/ Naresh K. Malhotra (Georgia Institute of Technology).
250			_aGlobal edition.
264		1	_aHarlow, Essex, England : _bPearson Education Limited, _c[2015]
264		4	_c©2015
300			_a432 pages : _bcolor illustrations ; _c28 cm.
490	1		_aAlways learning
500			_aSeries title from cover.
500			_a"Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso.
504			_aIncludes bibliographical references and index.
520			_aEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
650		0	_aMarketing research _91465
830		0	_aAlways learning.
999			_c4852 _d4852