000			04803nam a22004455i 4500
001			991107399855206196
005			20250714144608.0
006			m o d |
007			cr#cnu||||||||
008			240622s2024 sz | o |||| 0|eng d
020			_a9783031596360
024	7		_a10.1007/978-3-031-59637-7 _2doi
035			_a(MiAaPQ)EBC31501004
035			_a(Au-PeEL)EBL31501004
035			_a(CKB)32331491800041
035			_a(DE-He213)978-3-031-59637-7
035			_a(EXLCZ)9932331491800041
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
041			_aEnglish
050		4	_aHF5415.1265
100			_aKumar, Vikas _913743
245	1	0	_aTransformative Marketing _b: Combining New Age Technologies and Human Insights _c/ by V. Kumar, Philip Kotler.
250			_aFirst edtion
264		1	_aCham : _bSpringer Nature Switzerland : _bImprint: Palgrave Macmillan, _c2024.
300			_a398 pages
490	1		_aPalgrave Executive Essentials, _x2731-5622
505	0		_aTransformative Marketing Has Begun — Transformative Marketing: A Marketing 5.0 Perspective — Transformative Marketing with Artificial Intelligence — Transformative Marketing with Generative Artificial Intelligence — Transformative Marketing with Machine Learning (ML) — Transformative Marketing with Metaverse — Transformative Marketing with Internet of Things (IoT) — Transformative Marketing with Robotics — Transformative Marketing using Drones — Transformative Marketing with Blockchain — Putting it All Together.
520			_aThis book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape! Dr. V. Kumar (VK) is Professor of Marketing and the Goodman Academic-Industry Partnership Professor in the Goodman School of Business at Brock University, ON, Canada. VK has held several Endowed Distinguished Faculty Positions in the USA and Distinguished Fellowships across universities worldwide. VK has been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. VK has published over 300 scholarly papers and over 30 books. The American Marketing Association has instituted the V Kumar Mentorship Award to honor his contributions in mentoring future generations of scholars. Dr. Philip Kotler is S.C. Johnson Distinguished Professor of International Marketing (emeritus) at the Kellogg School of Management, Northwestern University. He received his MA degree at the University of Chicago and Ph.D. Degree at MIT in economics. He published 90 books and 170 articles in leading journals. He has won many awards including the 9-Volume "Legends in Marketing" award. He consulted IBM, GE, AT&T, Honeywell, Bank of America, and Merck. He has been an AMA Director; a Drucker Foundation member. He received 22 honorary doctoral degrees. He has taught in Europe, Asia, and South America.
650		0	_aTelemarketing _93659
650		0	_aInternet marketing _91133
650		0	_aMarketing research _91465
650		0	_aBusiness intelligence _97978
650		0	_aCustomer relations _xManagement _99249
650		0	_aDigital Marketing _925727
650		0	_aConsumer behavior _9997
700			_aKotler, Philip _91123
776	0	8	_iPrint version: _aKumar, V. _tTransformative Marketing _dCham : Palgrave Macmillan,c2024 _z9783031596360
830		0	_aPalgrave Executive Essentials, _x2731-5622
942			_2lcc
999			_c4853 _d4853