000			02614cam a22003738i 4500
001			10603173
003			CaAEU
005			20251003171102.0
006			m o d
007			cr cn|||||||||
008			241227s2025 nyu ob 001 0 eng
010			_a 2024041174
020			_a9781032293332
024	7		_a10.4324/9781003301110 _2doi
035			_aon1478007418
037			_a9781003301110 _bTaylor & Francis
039			_aexclude
040			_aDLC _beng _erda _cDLC _dYDX _dTYFRS _dAEU
041			_aEnglish
042			_apcc
050	0	0	_aHF5429.275
100			_aBoustani, Ghalia _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjxPvHkWDfWpB83hgpPjkC _925817
245	1	0	_aUnderstanding pop-up stores through passion and practice _c/ Ghalia Boustani.
264		1	_aNew York, NY : _bRoutledge, _c2025.
504			_aIncludes bibliographical references and index.
505			_aChapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion — Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives — Chapter 3: The Ins and Outs of Pop-Up Store Development — Chapter 4: Transforming Retail Environments — The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment — Conclusion — Bibliography.
520			_aWhether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail. _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aNew business enterprises _92621
650		0	_aRetail trade _xSeasonal variations.
650		0	_aSmall business marketing _91837
650		0	_aStore location. _925818
942			_2lcc
999			_c4890 _d4890