| 000 | 01181nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 991010616809706706 | ||
| 005 | 20251003094115.0 | ||
| 008 | 090811s2009 sz a 000 0deng c | ||
| 020 |
_a9782940373987 _q(pbk.) |
||
| 035 | _a(ES-BaCBU).b42572277 | ||
| 035 | _a(OCoLC)804338048 | ||
| 040 |
_aES-BaCBU _bcat _cES-BaCBU |
||
| 041 | _aEnglish | ||
| 100 |
_aDavis, Melissa _921400 |
||
| 245 | 1 | 4 |
_aThe fundamentals of branding _c/ by Melissa Davis |
| 260 |
_aLausanne ; _aWorthing : _bAVA Academia, _c2009 |
||
| 300 |
_a183 pages : _billustrations, portraits (color) ; _c23 cm. |
||
| 520 | _aBranding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines. | ||
| 650 | 0 | 0 |
_aBranding (Marketing) _96284 |
| 942 | _2lcc | ||
| 999 |
_c4895 _d4895 |
||