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001 14283658
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006 m d
007 cr n
008 250820s2025 ||||||||o|||||||| ||||| d
020 _a9781350544048
035 _a(WaSeSS)ssib060623231
040 _aWaSeSS
_cWaSeSS
_dWaSeSS
041 _aEnglish
100 _aZhang, Gaoheng
_925829
245 1 0 _aFashion Communications Between Italy and China
_b: Unfolding a Sartorial Relationship
_c/ Gaoheng Zhang
260 _a[S.l.] :
_bBloomsbury UK,
_c2025.
505 _aIntroduction: Fashion Cultures on the Move — Italian Fashion Made For and Through China: Transcultural Fashion Communications — Beyond Sprezzatura: Popular Culture Translates Italian Ready-to-Wear in China — "Insulting China"?: Dolce & Gabbana's 2018 Advertising Campaign in Shanghai — Fabricating Friction: Critiques of Prato's Chinese-Managed Fast Fashion — Conviviality in Sociality: Made in Italy by Chinese and Italian Hands, Prato Style.
520 _aIn this in-depth study, author Gaoheng Zhang analyses the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s. Looking first at the communication of Italian fashion in China before examining the impact of Chinese migrants and Chinese fashion on the Italian fashion industry, the author unpacks perceived tensions between “made in China” fast fashion and “made in Italy” ready-to-wear that is viewed as “slow” fashion. In doing so, Zhang exposes the nuances, controversies and ambivalences of Italy's and China's intertwined fashion systems, revealing not only the competition between these two countries, but also their collaboration. Applying the lenses of communication, cultural and fashion studies to this analysis, Fashion Communications Between Italy and China reflects on global fashion industries more generally and related topics such as globalized fashion-making, fashion-facilitated transcultural identity construction, and fashion-led negotiation of national economic issues.
650 0 _aFashion
_zItaly
650 0 _a Clothing trade
_zItaly
650 0 _a Clothing trade
_zChina
650 0 _aFashion
_zChina
650 0 _aFashion merchandising
_vCross-cultural studies.
650 0 _aCommunication in marketing
_2Fashion -- Cross-cultural studies.
_92094
650 0 _aGlobalization
_92394
650 0 _aTransnationalism in fashion
_2Social aspects.
_925830
710 2 _aBloomsbury Collections: All Titles
942 _2lcc
999 _c4897
_d4897