000			03506pam a2200517 i 4500
001			991014728749707026
003			UkOxU
005			20260512145744.0
006			m || d |
007			cr |||||||||||
008			210916s2021 enka ob 001|0|eng|d
015			_aGBC1F9818 _2bnb
020			_a9781292251561 (ePub ebook) :
020			_a9781292251547 (PDF ebook) :
020			_z9781292251523 (pbk.) :
035			_a022628684-44oxf_inst
035			_a(UkOxU)022628684
035			_a(Uk)020295688
037			_a9781292251561 _bPearson UK
040			_aStDuBDS _beng _erda _epn _cStDuBDS _dUk
041			_aEnglish
042			_aukblcatcopy
100			_aTrott, Paul _eauthor. _98318
245	1	0	_aInnovation management and new product development _c/ Paul Trott.
250			_aSeventh edition.
264		1	_aHarlow, England : _bPearson, _c2021.
300			_a1 online resource : _billustrations (black and white, and colour).
338			_aonline resource _2rdacarrier
500			_aPrevious edition: 2017.
500			_aFormerly CIP. _5Uk
500			_aAcademic
504			_aIncludes bibliographical references and index.
505			_aPart 1 Innovation management — Innovation management: an introduction — National systems of innovation and entrepreneurship — Public sector innovation — Managing innovation within firms — Operations and process innovation — Part 2 Turning technology into business — Managing intellectual property — Managing organisational knowledge — Strategic alliances and networks — Management of research and development — Open innovation and technology transfer — Part 3 New product development — Business models — Market adoption and technology diffusion — New product development — Market research and its influence on new product development — Managing the new product development process.
520			_aInnovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
530			_aAlso issued in print format.
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5UkOxU
650		0	_aProject management _91664
650		0	_aResearch & development management _910466
650		0	_aManagement & management techniques _911790
650		0	_aNew products _98236
650		0	_aTechnological innovations _xManagement _92562
650		0	_aStrategic planning _93573
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386328/innovation-management-and-new-product-development
942			_2lcc
999			_c4905 _d4905