| 000 | 02576pam a22004571i 4500 | ||
|---|---|---|---|
| 001 | 991017645339707026 | ||
| 003 | UkOxU | ||
| 005 | 20260505163705.0 | ||
| 006 | m || d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 230118s2023 nju ob 001|0|eng|d | ||
| 015 |
_aGBC321875 _2bnb |
||
| 020 |
_a9781292449333 _q(PDF ebook): _cĐ51.99 |
||
| 020 |
_z9781292449364 _q(paperback): _cĐ64.99 |
||
| 020 |
_a9781292449401 _q(ebook): _cĐ38.99 |
||
| 035 | _a023322063-44oxf_inst | ||
| 035 | _a(UkOxU)023322063 | ||
| 035 | _a(Uk)020941704 | ||
| 037 |
_a9781292449333 _bPearson UK |
||
| 040 |
_aStDuBDS _beng _erda _epn _cStDuBDS _dUk |
||
| 041 | _aEnglish | ||
| 042 | _aukblsr | ||
| 100 |
_aKotler, Philip _eauthor _91123 |
||
| 245 | 1 | 0 |
_aPrinciples of marketing _c/ Philip Kotler, Gary M. Armstrong, Sridhar Balasubramanian. |
| 250 | _aNineteenth edition | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aUpper Saddle River : _bPearson, _c2023. |
|
| 300 | _a1 online resource. | ||
| 338 |
_aonline resource _2rdacarrier |
||
| 500 | _aPrevious edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021. | ||
| 500 | _aAcademic | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. | ||
| 630 | 0 |
_aB1 Discovering Marketing (BiM) _926597 |
|
| 650 | 0 |
_aGlobal Marketing strategy _9503 |
|
| 700 |
_aArmstrong, Gary _q(Gary M.), _eauthor |
||
| 700 |
_aBalasubramanian, Sridhar, _eauthor _924261 |
||
| 856 | _uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386440/principles-of-marketing-global-edition | ||
| 942 | _2lcc | ||
| 999 |
_c4906 _d4906 |
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