| 000 | 02913cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | Rebiun36299968 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 240412s2024 nju ob 001 0 eng | ||
| 010 | _a2024010577 | ||
| 020 | _a9781292727035 | ||
| 020 |
_a9781292458786 _qebook |
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| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dYDX _dN$T _dUKAHL |
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| 041 | _aEnglish | ||
| 042 | _apcc | ||
| 100 |
_aKotler, Philip _eauthor _91123 |
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| 245 | 1 | 0 |
_aMarketing management _c/ Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen |
| 250 | _a5th European edition | ||
| 264 | 1 |
_aHoboken : _bPearson Education Limited, _c2024 |
|
| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references and index | ||
| 520 |
_aThe undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management. _cProvided by publisher |
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| 630 | 0 |
_aB1 Discovering Marketing (BiM) _926597 |
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| 630 | 0 |
_aMSc Fashion & Luxury Marketing - Understanding Fashion & Luxury Markets and customers _926039 |
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| 650 | 0 |
_aMarketing _xManagement _99256 |
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| 700 |
_aKeller, Kevin Lane _d1956- _eauthor _92447 |
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| 700 |
_aBrady, Mairead _eauthor _921391 |
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| 700 |
_aGoodman, Malcolm _eauthor _921390 |
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| 700 |
_aHansen, Torben, _d1966-), _eauthor |
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| 776 | 0 | 8 |
_iPrint version: _aKotler, Philip. _tMarketing management _b5th European edition. _dHoboken : Pearson Education Limited, 2024 _z9781292727035 _w(DLC) 2024010576 |
| 856 | _uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3399068/marketing-management | ||
| 942 | _2lcc | ||
| 999 |
_c4908 _d4908 |
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