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008			200608s2020 bcc ob 001 0 eng
015			_a20200269399 _2can
020			_a9781773271262
020			_a9781773271279
035			_aon1157209821
039			_aexclude
040			_aNLC _beng _erda _cNLC _dNLC _dYDX _dN$T _dUKAHL _dYDX _dOCLCF _dEBLCP _dOCLCO _dOCLCQ _dOCLCO _dAEU
042			_alac
050		4	_aHD9999.L852 _bR36 2020
100			_aRambourg, Erwan _eauthor. _910819
245	1	0	_aFuture luxe _b: what's ahead for the business of luxury _c/ Erwan Rambourg ; foreword by Franc̦ois-Henri Pinault.
264		1	_aVancouver ; _aBerkeley : _bFigure.1, _c2020.
300			_a1 online resource.
504			_aIncludes bibliographical references and index.
520			_a"In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success."-- _cProvided by publisher.
588			_aDescription based on online resource; title from digital title page (viewed on September 01, 2020).
650		0	_aLuxury goods industry _xForecasting _923334
650		0	_aLuxuries _xMarketing _xForecasting _923335
650		0	_aConsumption (Economics) _xForecasting _923336
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3398898/future-luxe-what-s-ahead-for-the-business-of-luxury-erwan-rambourg-foreword-by-francois-henri-pinaul
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