000			02178cam a2200337Ka 4500
001			6180128
005			20250905103243.0
006			m o d
007			cr cnu---unuuu
008			120318s2012 enk ob 001 0 eng d
020			_a9780749465162 (electronic bk.)
020			_z9780749465155
035			_a(AU-PeEL)871552
035			_a(NhCcYBP)ybp7489027
035			_a(CaBVaU)6180128
040			_aNhCcYBP _cNhCcYBP _dUtOrBLW
041			_aEnglish
050		4	_aHD69.B7 _bK37 2012
100			_aKapferer, Jean-Noël _92368
245	1	4	_aThe new strategic brand management _b: advanced insights and strategic thinking / _cJean-Noël Kapferer.
250			_aFifth edition
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2012.
300			_a1 online resource ;
504			_aIncludes bibliographical references and index.
520			_a"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"-- _cProvided by publisher.
650		0	_aBrand name products _xManagement _92369
650		0	_aBranding (Marketing) _96284
690			_aElectronic books.
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3391622/the-new-strategic-brand-management-advanced-insights-and-strategic-thinking-jean-noel-kapferer
942			_2lcc
999			_c4910 _d4910