000			02190aam a22004331i 4500
001			991007647839707026
003			UkOxU
005			20260508091634.0
006			m || d |
007			cr |||||||||||
008			150327s2015 enka fob 001 0 eng d
015			_aGBB7F5477 _2bnb
020			_a9781292078007
020			_a9781292078038
035			_a020968084-44oxf_inst
035			_a(UkOxU)020968084
035			_a(Uk)018479746
037			_a9781292078038 _bIngram Content Group
040			_aIDEBK _beng _erda _epn _cIDEBK _dOCLCO _dOCLCF _dOCLCQ _dN$T _dYDX _dOCLCQ _dUk
041			_aEnglish
042			_aukblsr
050		4	_aHF5438.25 _b.J63 2015eb
100			_aJobber, David _d1947- _eauthor. _97338
245	1	0	_aSelling and sales management _c/ David Jobber and Geoff Lancaster.
264		1	_aHarlow, England : _bPearson, _c2015.
300			_a1 online resource (xxii, 522 pages) : _billustrations (colour).
500			_aPrevious edition: 2012.
500			_aAcademic
504			_aIncludes bibliographical references and index.
520			_aOver the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
630		0	_aB1 The Art of Selling (BiM) _926596
630		0	_aB2 Responsible Negotiation (BiM) _926606
650		0	_aSelling _9359
650		0	_aSales management _9291
655		4	_aElectronic books.
700			_aLancaster, Geoffrey _d1938- _eauthor. _923126
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393463/selling-and-sales-management
942			_2lcc
999			_c4912 _d4912