000			02726pam a22003971i 4500
001			991014725779707026
003			UkOxU
005			20251010083132.0
006			m || d |
007			cr |||||||||||
008			210618s2021 nju o 000|0|eng|d
015			_aGBC1A0074 _2bnb
020			_a9781292411347 (PDF ebook) : _cĐ49.99
020			_z9781292411217 (pbk.) : _cĐ57.99
035			_a022628382-44oxf_inst
035			_a(UkOxU)022628382
035			_a(Uk)020236896
037			_a9781292411347 _bPearson UK
040			_aStDuBDS _beng _erda _epn _cStDuBDS _dUk
041			_aEnglish
042			_aukblsr
100		0	_aClow, Kenneth E. _eauthor. _921219
245	1	0	_aIntegrated advertising, promotion, and marketing communications _c/ Kenneth E. Clow, Donald Baack.
250			_aNinth edition.
250			_aGlobal edition.
264		1	_aUpper Saddle River : _bPearson, _c2021.
300			_a1 online resource.
500			_aAcademic
505	0		_aThe IMC foundation — Integrated marketing communications — Brand management — Buyer behaviors — The IMC planning process — IMC advertising tools — Advertising campaign management — Advertising design — Traditional media channels — Digital and alternative marketing — Digital marketing — Social media — Alternative marketing — IMC promotional tools — Database and direct response marketing — Sales promotions — Public relations and sponsorship programs — IMC ethics, regulations, and evaluation — Regulations and ethical concerns — Evaluating an integrated marketing program.
520			_aFor courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.
650		0	_aCommunication in marketing _92094
650		0	_aAdvertising _92839
700		0	_aBaack, Donald _eauthor. _97670
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386338/integrated-advertising-promotion-and-marketing-communications
942			_2lcc
999			_c4918 _d4918