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020 _a9781119560258
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020 _a9781119560241
_qelectronic book
020 _a1119560241
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035 _aon1096185145
037 _a758017AD-8183-45C3-987B-37F66431442B
_bOverDrive, Inc.
_nhttp://www.overdrive.com
039 _aexclude
040 _aN$T
_beng
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041 _aEnglish
050 4 _aHF5415.1265
_b.D53 2019
100 _aDiamond, Stephanie,
_eauthor.
_925896
245 1 0 _aDigital marketing all-in-one for dummies
_c/ by Stephanie Diamond.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2019]
300 _a1 online resource :
_billustrations
490 1 _aFor dummies
504 _aIncludes bibliographical references and index.
506 _aAccess restricted to authorized users and institutions.
520 _aUnlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! -Use targeted, measurable marketing strategies to promote brands and products -Increase brand awareness, customer acquisitions, and audience engagement -Measure what your online traffic is worth and improve ROI on digital marketing -Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
630 0 _aB3 DM Paid & Social Advertising (BiM)
_926974
650 0 _aInternet marketing.
_91133
650 0 _aInternet marketing
_91133
830 0 _a--For dummies.
856 _uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393846/digital-marketing-all-in-one-for-dummies-stephanie-diamond
942 _2lcc
999 _c4950
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