000			02626cam a2200325 i 4500
001			12434067
005			20260512150334.0
008			220112s2022 txua b 001 0 eng
010			_a 2021062758
020			_a9781637740798 _q(hardcover)
020			_a1637740794
020			_z9781637740804 _q(ebook)
024			_a99992330378
035			_a(OCoLC)on1273670721
035			_a(CaBVaU)12434067
040			_aDLC _beng _cDLC _erda _dNhCcYME _dUtOrBLW
041			_aEnglish
042			_apcc
050	0	0	_aHF5415 _b.R56653 2022
100			_aRoetzer, Paul, _d1978- _eauthor.
245	1	0	_aMarketing artificial intelligence _b: AI, marketing, and the future of business _c/ Paul Roetzer with Mike Kaput.
264		1	_aDallas, TX : _bMatt Holt Books, _c[2022]
300			_a240 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
520			_aArtificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work. The reality is that AI has the potential to transform everything. While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance. Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity. As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower. Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry.
650		0	_aMarketing _xTechnological innovations _91127
650		0	_aArtificial Intelligence _914147
700			_aKaput, Mike, _eauthor. _925906
942			_2lcc
999			_c4957 _d4957