000			02834cam a2200349 i 4500
001			10100130
003			CaAEU
005			20260512150343.0
008			180913t20182018deua b 000 0 eng d
020			_a9780998289021 _q(paperback)
020			_a0998289027 _q(paperback)
035			_aon1052464407
040			_aHNC _beng _erda _cHNC _dOCLCO _dHNC _dOCLCF _dTFW _dZ8R _dUPP _dPJW _dHRM _dOCL _dYDX _dOCLCQ _dOCLCO _dOCL
050		4	_aHF5548.2 _b.Y36 2018
100			_aYao, Mariya, _eauthor. _925907
245	1	0	_aApplied artificial intelligence _b: a handbook for business leaders _c/ [Mariya Yao, Marlene Jia, Adelyn Zhou ; edited by Natalia Zhang]
264		1	_a[Middletown, DE] : _bTOPBOTS, _c[2018]
264		4	_c©2018
300			_a227 pages : _billustrations ; _c22 cm
337			_aunmediated _bn _2rdamedia
504			_aIncludes bibliographical references.
505	0		_aWho this book is for — What business leaders need to know — Basic terminology in artificial intelligence — The machine intelligence continuum — The promises of artificial intelligence — The challenges of artificial intelligence — Designing safe and ethical AI — How to develop an enterprise AI strategy — Build an AI-ready culture — Invest in technical talent — Plan your implementation — Collect and prepare data — Build machine learning models — Experiment and iterate — AI for enterprise functions — Obstacles and opportunities — General and administrative — Human resources and talent — Business intelligence and analytics — Software development — Marketing — Sales — Customer support — The ethics of enterprise AI.
520	3		_a“Artificial intelligence” is everywhere in the media, often portrayed either as a threat to jobs or as a solution to all human problems. But what does it really mean for business leaders? Applied Artificial Intelligence is a practical guide that shows how to harness machine learning to improve productivity and drive innovation. Rather than technical detail or speculation, it focuses on leading successful AI initiatives: choosing the right opportunities, building effective teams, running strategic experiments, and designing solutions that benefit both organisations and society. Drawing on the expertise of three specialists, this book provides clear answers to key questions about AI adoption, from identifying valuable use cases and recruiting talent to deciding whether to build or buy an AI platform.
650		0	_aArtificial Intelligence _914147
650		0	_aArtificial Intelligence _xEthics.
650		0	_aBusiness _xData processing _97722
650		0	_a Management _x Data processing _911041
700			_aJia, Marlene, _eauthor. _925908
700			_aZhou, Adelyn, _eauthor. _925909
700			_aZhang, Natalia, _eeditor. _925910
942			_2lcc
999			_c4958 _d4958