000			02761nam a2200373 i 4500
001			991025533514107026
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005			20260512145753.0
006			m o d |
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008			230503s2023 enka ob 001 0 eng d
020			_a9781032329239
035			_a(MiAaPQ)EBC7169177
035			_a(Au-PeEL)EBL7169177
035			_a(OCoLC)1357018342
035			_a(NjHacI)9925945571300041
035			_a(CKB)25945571300041
035			_a(EXLCZ)9925945571300041
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
041			_aEnglish
050		4	_aHD60 _b.H693 2023
100			_aHowaniec, Honorata _eauthor _925913
245	1	0	_aCorporate social responsibility and marketing ethics _b: the effects of value-based marketing on consumer behaviour _c/ Honorata Howaniec.
260			_aAbingdon, England : _bRoutledge, _c2023.
300			_a225 pages : _billustrations, charts, tables (black and white) ; _c24 cm.
490			_aRoutledge Studies in Marketing Series
504			_aIncludes bibliographical references and index.
505	0		_aCorporate social responsibility: genesis and the role of ethics in shaping the concept — The essence of corporate social responsibility — Social responsibility and value-based marketing — Shaping value-based marketing — Value creation in practice — social responsibility as an element of enterprise value; research results.
520			_aChanges in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.
650		0	_aSocial responsibility of business _92683
650		0	_aMarketing _xMoral and ethical aspects _923367
650		0	_aConsumer behavior _9997
942			_2lcc
999			_c4961 _d4961