000			03669nam a2200361 i 4500
001			ocn958962735
003			OCoLC
005			20260512145801.0
008			160916s2017 nyua b 001 0 eng
010			_a2016029976
020			_a9781138648081
020			_a9781138648098
035			_a(OCoLC)958962735
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCO _dLTSCA _dYDX _dUOH
041			_aEnglish
042			_apcc
049			_aUOHA
050	0	0	_aHF5415 _b.M8348 2017
100			_aMurphy, Patrick E., _d1948- _eauthor. _926106
245	1	0	_aEthics in marketing _b: international cases and perspectives _c/ written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.
250			_aSecond edition.
264		1	_aNew York : _bRoutledge, _c2017.
300			_axii, 198 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aPart 1 — Background — Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions — Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions — "Preserving the Venture" — A Sample Case Study with Frameworks and Ethical Analyses Part 2 — Short Cases — Just a Friendly Request — Going Along to Get Along — Casas Bahia — Discount Drugstore: No Gifts Allowed? — Reference Prices in Retailing: What is a Fair Comparison? — Drug Testing in India — Starbucks China: The World’s Priciest Cup of Coffee Part 3 — Intermediate Cases — Superior Services: Should Short Skirts Sell Software? — Tough Decisions: Something to Snack On — A Young Pharmacist’s Dilemma: Questionable Transactions — PETA — Zara & Fast Fashion — The Co-operative Bank of the UK — Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back — Montenegro Electronics, Ltd. Part 4 — Long Cases — The Coca-Cola Company: The Skinny on a Big Fat Problem — Auchan (France) — TOMS Shoes: One for One Movement — Facebook in the Developed and Developing World — VISA and FIFA: Everywhere You Want to Be?
520			_aUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
650		0	_aMarketing _xMoral and ethical aspects _923367
650		0	_aMarketing _xCase studies _vCase studies.
655		0	_aCase studies _923450
700			_aLaczniak, Eugene R. _eauthor. _925915
700			_aHarris, Fiona J. _q(Fiona Jane), _d1967- _eauthor.
942			_2lcc
999			_c4962 _d4962